Inspired Stewardship
“Eighty-seven percent of consumers worldwide believe that
business needs to give at least
equal weight to society’s
interests as it
does to business interests.”
-Edelman’s 2010 GoodPurpose study
Are you committed to social responsibility practices at all levels of your business? Do you have a vague idea of why it’s increasingly important to practice corporate and individual social responsibility but not sure where to start or how it can improve your bottom line results?
An IBM Global Business survey of 250 business leaders worldwide found that businesses are wasting no time in adopting and acting on a growing body of evidence that asserts corporations can do well by doing good. Sixty-eight percent of businesses are now utilizing Corporate Social Responsibility (CSR) initiatives as an opportunity and a platform for growth. What are you waiting for?
People, Profit, Planet
So what is Corporate Social Responsibility (CSR)? At Inspired Connections, we believe CSR means a company or organization is strategically incorporating into its business plan the authentic principles of sustainability, stewardship and doing the right thing for its clients, employees and the community at large.
"Your company is part of the broader community that has direct and indirect impacts on employees, clients and the community at large. And the individuals who work there make individual and group decisions that lead to those impacts. We believe the way to CSR 2.0 is through refining your relationships with your individual innovators, linchpins and purpose champions, connecting their work with your business goals and watching transformation happen."
-Rhonda Bannard
Eighty-seven percent of consumers worldwide believe that business needs to give at least equal weight to society’s interests as it does to business interests. These findings from Edelman’s 2010 GoodPurpose study, released in November 2010, highlight a worldwide shift among consumers toward a deeper preference for brands that align with a good cause.
“Talented people, animated by the community’s sense of purpose, provide the brainpower for generating breakthrough ideas and the firepower for getting them out into the world.”
-Jeffrey Hollender, Seventh Generation
Cone LLS – a group that’s been tracking consumer habits for years - suggests 84 percent of Americans believe their ideas can help companies create products and services that are a win for consumers, business and society. They’re also saying they want your business to:
Be Inspired. Be Connected.
Inspired Connections works with clients to authentically practice CSR and unique Individual Social Responsibility strategies to achieve a triple bottom line success: People, Profit, Planet. We’ll work with you to create programs, nurture mutually beneficial community partnerships and develop marketing plans and events that support your goals. Call us today at 602.370.3560 to learn more about how we can help you develop and execute your CSR strategies and develop your specialized ISR focus. One Person: One Act! It can be the difference.
“…one person’s effort can lead to solving the challenges we have as a society. One can become two, and two can become four. That’s a force that is poised to use individual skills to better address these challenges. And to have a company to get behind you, and then you have skills and assets to address society’s challenges.”
-Jonathan Tisch, CEO, Loews Hotels
Click here to see the businesses we have supported through the years.
